All that could be heard was the welcoming sound of poetic chatter and the smell of freshly brewed coffee, that’s right, last week we greeted an elite group from Telecom Italia into our briefing centre. This was a two day event, which focused on Datacentre, Cloud, Campus. And of course the hot topic of vADC SteelApp, where Brocade has been developing excellent products focused on simplifying complex problems for customers and partners to drive maximum value out of their networks.
Our aim was simple: to enable additional ideas and insights on which to build up a common solution path toward a next-generation business opportunity.
We believe we are well on the way to achieving this, as the feedback shows:
‘They were very impressed by Brocade technologies, and hope to close a successful deal soon! They also thanked us for being perfect hosts, perfect organisers, showcasing clear presentations that attended to their needs.’
It wasn’t all PowerPoint throughout their two day stay; they also dined at a traditional English country pub, and tried to catch a glimpse of the Queen when they visited Windsor Castle.
The EIC is designed as an ideal environment to unlock the world of opportunities and solutions to support your customers, and the feedback is always overwhelmingly positive. Every year, visits to Executive Briefing Centers (EBC) are considered the most efficient way to obtain and disseminate information, as rated by decision making executives, outranking even trade shows, conferences and sales staff visits to the corporate office.
75% of purchasers said that the amount of their purchase increased as a result of information provided in the briefing!